When I first met Erin Heffelfinger of Style Erin, we were in the pre-school parking lot. If I remember correctly, she caught me on a lovely morning as I was disheveled mess. As you’ve probably already guessed, Erin was impeccably dressed. Wearing jeans and super cute ballet flats, her outfit was stylish yet practical for shuttling children around town. After giving me several words of encouragement and some solid advice, I couldn’t help but be impressed with how fashionable she was and how easy she made it look!
Over the past year as Erin’s business has grown, she has created an impressive portfolio of clients in Hampton Roads, Richmond, and in Northern Virginia. I’ve thoroughly enjoyed following along with her fashion adventures as she continues to find the latest trends throughout our town.
Personal Wardrobe Stylist; Mom.
Running, dancing and reading.
Are YOU a VB “local”?
I consider myself a local now after 10 years of living by the ocean. I grew up in Fredericksburg, have lived in Harrisonburg, Florence, Italy, NYC and Richmond before settling in Virginia Beach.
Favorite family activity to do in Virginia Beach
Going to the beach and riding beach cruiser bicycles.
Top 5 “must have” items for going to the beach
Sunscreen, a cute cover up, TKEES Flip Flops, a water bottle and tinted SPF lip balm.
A perfect date with your significant other
Straddling up to the bar for yummy food, a good cocktail and much-needed conversation. We rarely get to sit at the bar, it reminds me of our life before children. We’ve been together for 20 years!
Favorite place(s) to shop
I like to boutique shop for myself, but for clients I shop anywhere. Every store offers something different depending on the occasion, price point, and designer. My go-to’s are Jody G, Trish, Fabre, Bahama Shop, and The Beach Nut. For bigger retailers, I go to Apricot Lane, Bevello, Anthropologie, Free People, Nordstorm, H&M, Forever 21, and J.Crew.
Go-to drink(s) at the moment
Double 07…vodka, sprite with a splash of OJ and a lime.
Something you CAN’T live without
What’s on your bucket list?
Greece. I’m well traveled both nationally and internationally, but I’ve yet to make it to Greece.
Don’t drive up Pacific Ave during the summer months. Always take the back roads, it’s quicker.
What is your motto?
Life Is Too Short To Wear Boring Clothes!